- Messaging apps have >5B MAU across different apps
- Large volumes: 41M messages/min
- Attention: ~20 min/day, ~20% of smartphone users use messaging apps daily
- Meta Owns WhatsApp, Messenger, Facebook, Instagram with dominance in the messaging market
- Some niche players (Signal, Telegram, Discord) but Meta is 10x is numbers
- Viber (east EU), and WeChat (China) are big players